PENGARUH PROMOSI KESEHATAN MELALUI MEDIA AUDIOVISUAL DALAM MENDUKUNG PROGRAM PEMERINTAH UNTUK MENGENTASKAN KEGAWATDARURATAN STUNTING

Abstract

Indonesia in 2045 strives to become a Golden Indonesia, one of which is realizing the level of people's
welfare where this can be supported by human quality, this welfare includes the problem of nutrition of
the nation's children, Indonesia in 2024 still has a stunting rate of 19.8% and is still a challenge for the
government. One effort that can be done is by providing good knowledge to pregnant women since the
child is in the womb so that mothers are able to prevent children from stunting emergencies. This
knowledge is provided through audio-visual media. The purpose of this study is to determine and analyze
the effect of the use of audio-visual media on increasing maternal knowledge. The method used is a
quantitative method, with a research design using a quasi-experimental method (Quasi Experiment), with
the research design used is a pre-test and post-test group design. The population in this study were
pregnant women who underwent examinations at RS.TK III dr.Reksodiwiryo Padang. This study was
conducted in April-May 2025. The results of this study found an increase in knowledge of pregnant
women after being given an intervention using audio-visual media. The pre-test results were obtained in
the majority of sufficient, namely 31 people (55.4%), and after the post-test results were obtained in good,
49 people (87.5%). Increasing knowledge using audio-visual media is feasible to use.